Joseph brings a uniquely informed perspective to his craft, aligning creative ambition with the evolving needs of global brands and talent. His collaborative approach and instinctive understanding of storytelling have made him a trusted creative partner across fashion, beauty, lifestyle, and entertainment.
Throughout his career, Joseph has worked with an exceptional roster of international talent, including Cindy Crawford, Bradley Cooper, Elle Macpherson, Trinny Woodall, Ron Wood, Elvis Costello, Anna Friel, Heidi Klum, Jane Fonda, Davina McCall, Ellie Goulding, Yasmin Le Bon, Twiggy, Iman, and Megan Fox—collaborations that have helped shape his global reputation and creative voice.
“I love photography! Always have. I built my first darkroom in the basement laundry room at the age of ten and to this day, the magic of the entire process never ceases to amaze me. Every Image conveys an idea. Every group of images tells a story. My passion for photography stems from a love of storytelling through imagery. We are in the communications business. We have an idea to convey or a product to sell. What’s the best way to do that? What do we want to say? I strive to bring value to that creative process. I spend most of my time these days working between New York, London, Los Angeles and Miami. I now live in the UK, but I will always think of myself as a New Yorker. I have a BA in photography and was fortunate enough to assist Albert Watson for three years before heading out on my own in 1990.”
Joseph’s client portfolio includes Marks & Spencer, NEXT, Primark, Slimming World, Dior, Rochas, Ferragamo, Giorgio Armani, GAP, Guess, Macy’s, Bloomingdale’s, Good Housekeeping, RED, Prima, HELLO!, YOU Magazine Belk, to name a few.